With a track record of over 35 successful partnerships across various industries, a deep passion for creating impactful, memorable experiences is at the forefront. Combining expertise in animation, design, project management, and creative direction has allowed the creation of scalable, high-quality experiences that resonate with audiences across the globe.
Brand Partnerships
CASETIFY
Spearheaded Coolman Media’s collaboration with Casetify, overseeing the design and production of exclusive products while working directly with the Hong Kong-based team to ensure the collection reflected the unique personality of the brand. Additionally, played a pivotal role in designing the event space at Hong Kong’s K11 mall, along with the marketing strategy for the product launch, which was met with widespread fan excitement.
TIKTOK
Collaborated closely with Tiktok’s team to create an animation raising awareness of screen time usage. The project, which was shared on Tiktok’s official page, reached a global audience, gaining over 907 million views and being translated into 146 languages. This project not only showcased creative and technical expertise but also highlighted the ability to produce content with substantial global reach.
META
As the Lead Designer for Instagram’s inaugural Digital Collectibles Series, created the highly successful “Spesh’s Bedroom” graphic. This piece sold out within five minutes of release, demonstrating a deep understanding of market demand and audience engagement. The expanded version of this piece was showcased at Art Basel Miami’s SCOPE, where it was displayed on a massive 100-foot digital stage, further solidifying Coolman Media’s status in the digital art and collectibles space.
Samsung
Led the creative direction for the continuation of “The Three Cool Aliens” series for Samsung’s 2021 product line. This partnership involved crafting compelling, humorous, and heartfelt stories that incorporated Samsung products into the narrative. The success of this project resulted in continued collaborations, solidifying a long-term relationship with one of the world’s leading tech companies.
Cartoonito
Worked with Cartoon Network’s preschool channel, Cartoonito, to create two engaging and educational animated videos on trucks and teeth. From storyboarding to final production, worked closely with the Cartoonito team to ensure the videos adhered to brand guidelines while providing entertainment and value for young audiences.
Kroger
Collaborated with Kroger on a lighthearted and effective animated ad campaign for Father’s Day, which was designed to resonate with both Coolman Media’s audience and Kroger’s customers. The humorous video featured a dad telling jokes to his vegetables and quickly became a fan favorite.
Skillshare
Designed and led a highly successful animation course for Skillshare, leveraging experience as a Teaching Assistant at UW-Madison to build a comprehensive 13-step animation class for beginners. The class was a hit, with over 7,000 students enrolled, and continues to be a valuable resource for aspiring animators.
